Our People

The Team Behind SEO KL

Results-driven professionals united by one goal: growing your visibility on Google, AI search, and everything in between.

15+ Years in SEO
200+ Clients Served
4 Markets: MY SG TH
12 Team Members

Leadership

The people who set the strategy, own the outcomes, and drive the standards every engagement is measured against.

Robin Ooi, Owner of SEO KL
Owner
Robin Ooi
Founder and AI SEO Strategist

Robin is Malaysia’s foremost AI SEO consultant with over 15 years of experience helping MNCs and listed companies earn top Google rankings and get named by ChatGPT, Gemini, and Perplexity. Trained in Mechatronics Engineering, he treats search as a system to be engineered, not a bag of tricks. He is the author of the Amazon bestselling book Your SEO Sucks! and the creator of the 75% Equation framework that drives compounding organic results for businesses across Malaysia and Singapore. Robin serves clients in Kuala Lumpur, Penang, Johor, and Singapore with a focus on revenue-attributable outcomes rather than rankings screenshots.

AI SEO GEO and AEO Online Reputation Google Ads Technical SEO
15+ Years Experience
#1 Amazon Bestseller
MNC Client Roster
Zeeshan Sabir, SEO Manager at SEO KL
SEO Manager
Zeeshan Sabir
Senior SEO Manager and Growth Lead

Zeeshan brings deep hands-on expertise in technical SEO, on-page optimisation, and link authority building to every client engagement. With a strong background in data-driven search strategy, he manages campaign execution across the agency’s portfolio while ensuring each project aligns with measurable growth targets. He is skilled in keyword architecture, content strategy, Core Web Vitals, and schema implementation, and plays a key role in translating Robin’s strategic frameworks into practical monthly deliverables that move organic traffic and revenue for clients.

Technical SEO On-Page SEO Link Building Content Strategy Analytics
7+ Years Experience
50+ Campaigns Managed
B2B Specialist Focus

The Full Team

Specialists across content, technical SEO, design, paid media, and client success who make the work happen at scale.

YL
Yee Ling Tan
Content Strategist
Crafts long-form SEO content and editorial calendars that drive authority and AI citations.
AR
Amir Rashid
Technical SEO Specialist
Handles crawl architecture, Core Web Vitals, schema markup, and indexability audits.
SC
Siti Cahaya
Client Success Manager
Manages onboarding, monthly reporting, and client relationships across all active accounts.
JK
James Kok
Google Ads Manager
Runs paid search campaigns with a focus on reducing cost per acquisition and aligning ads with SEO strategy.
NP
Nurul Puteri
Link Building Analyst
Builds editorial backlink portfolios and citation networks that raise domain trust for client sites.
WH
Wei Hong Lim
Web Developer
Implements technical fixes, CMS customisations, and performance optimisations across client websites.
FA
Farida Azhar
ORM Specialist
Manages online reputation campaigns, suppresses negative search results, and builds positive brand citations.
RN
Raj Nair
Data and Analytics Lead
Builds SEO dashboards, tracks pipeline attribution, and turns raw search data into strategic decisions.